The HUB 50 cooler system is just as tough as its bigger sibling, the 70—it just fits into daily life a whole lot easier. The trim and sleek design accepts (and includes) four removable gear storage CANs at all corners, same as the HUB 70. Quickly drop the GOAT CANs full of your pre-organized goods into the four corner slots, toss in food and frosties, and off you go. The compact and lightweight (25lbs) design makes the HUB 50 easy to carry and ideal for fitting perfectly in a boat, UTV, truck bed, SUV trunk, hitch basket, beach, campfire, or wherever you need it most. Whether you’re a weekend warrior headed to the crag or setting up a family day at the beach, the HUB 50 is the perfect fit for your life. 

• Enhanced cooler wall depth keeps your refreshments extra cold and retains ice longer.
• Our four corner turrets house integrated removable CANs (included) that you can pack yourself or get pre-packed with necessities tailored for specific activities.
• The front-facing cargo net is a go-to stash all for the gear you need at hand.
• And extended length marine-grade nylon rope handles with soft-touch grips make hauling a walk in the park. 

That cut / burn / splinter / missing finger isn’t going to just go away (well maybe the finger). It probably needs medical attention. And unless you’re camping / tailgating at the hospital, you’ll likely want to take care of it. This is the kit for those times. 

Partner brands included in this KIT: MyMedic

• The Hiker Medic™ MedPack™ is your all-in-one First Aid solution that has everything you need to handle the most common hiking injuries no matter how small or large. 

• The Burn MedPack™ has everything you need to remedy the most common burn injuries.

• The CPR™ MedPack™ has everything you need to perform CPR on a victim. Includes instructions on how to perform CPR on adults, children, infants, and pets.

• The Allergies MedPack™ is for any allergy-related symptoms. Keep this MedPack with you if you're prone to allergic reactions and you'll be ready for whatever you might encounter. Whether you ingested something you shouldn't have, there's a nasty pollen in the air, or you touched something and got a skin reaction, rest assured you have what you need.

• The Cold and Flu MedPack™ is for cold and flu symptoms, whether you have the full-blown flu or just need some relief from a seasonal cough.

• The Headache MedPack™ is your solution to tackle those pesky headaches, whether you have a chronic headache problem or you just got knocked upside the head by you mother (although it doesn't have anything for the emotional pain that brings).

• The Upset Stomach MedPack™ is for when your stomach gives you that "get to the bathroom NOW" signal. Whether you're battling IBS or you just ate something questionable, rest assured you have the tools to help. As much as we love a good pants-pooping story, it's best (for you) to prevent those moments. 

Think of the GOAT RACK as mission control for all your adventures. No more digging through overflowing plastic bins to find your outdoor gear.  This garage/mudroom organizer holds eight of our bomber GOAT CANs in one centralized location, providing a gear storage solution for your essential gear kits. The RACK’s modular design and recessed top allow for stacking and connecting of multiple RACKs — in case you have as much gear as we do — and it securely holds GOAT CANs in place until the moment you need them. Grab your four CANs, load your GOAT HUB, and GO AT Anything! (NO CANS ARE INCLUDED)



The GOAT HUB 70 isn’t your average rotomolded cooler. This all-in beast was designed to haul all your gear to any of life’s adventures whether in the woods, on the water, or at the tailgate.

• Enhanced cooler wall depth keeps your refreshments extra cold and retains ice longer.
• Our four corner turrets house integrated removable CANs (included) that you can pack yourself or get pre-packed with necessities tailored for specific activities.
• The front-facing cargo net is a go-to stash all for the gear you need at hand.
• And extended length marine-grade nylon rope handles with soft-touch grips make hauling a walk in the park.  

Cleanliness is next to Godliness or something like that. The Hygiene KIT will make you feel like you just stepped out of a mountain spa instead of that truck stop bathroom. No shame. We’ve all been there. Partner brands included in this KIT: Sea to Summit

Sh*t happens. Emergencies out in the bush, on the water, or away from a cell tower aren’t just a question of “if” but “when”. And do you want to be the guy saying, “OH SH*T, OH SH*T, OH SH*T” over and over or the guy with a medical solution to the emergency at hand. Leave the “Oh Sh*t” moments for when your buddy lands that double backflip on his snowmobile. Partner brands included in this KIT: My Medic

You’ve got an extra set of keys, pair of sunglasses, back up beach house, emergency throwing stars so why not have a spare RACK? Enter the Spare RACK. Know what’s better than one RACK? Two. Two RACKs are far superior than one. Get a spare RACK. 

You’re at the beach or out on your boat, and you realize that you forgot your sunscreen, your bug spray… We’ve all been there, and nothing ruins an adventure like being unprepared for the elements. The Sun, Bug, and Med KIT includes the summer essentials to keep you safe – Bug Spray, Sunscreen, Lip Balm, Aloe, Band Aids, Tylenol, you name it – this kit has you covered so all you have to worry about is having a good time. These items are all stored in a waterproof rollable dry sack so you can toss it in your backpack, clip it to your SUP, or always keep on-hand in your GOAT HUB 50 or 70. 

This KIT Includes

• Sunscreen (All Good)
• Lip Balm (All Good)
• Bug Spray (Badger)
• Aloe (Badger)
• Wet Wipes (Sea-To-Summit)
• Hand Sanitizer (Sea-To-Summit)
• Hiker Medic Kit (My Medic)

We get it, you’re cold and hungry after a long day doing whatever. Don’t be the one wasting matches on wet wood/charcoal. This is the KIT to get your fire going strong and lasting all night long. All night long...all night...yeah. Partner brands included in this KIT: UCO, Instafire Solo Stove

Let’s face it, wilderness food is either sourced at the gas station on the way to camp or in your mom’s pantry. This kit is like packing Emeril into your GOAT. Seriously good eats and nothing to slow you down. Get your grub on. Partner brands included in this KIT: ReadyWise, Sea to Summit

This KIT Includes:

• The DRY SACK
• Sunrise Strawberry Granola Crunch - 2.5 servings
• Treeline Terriyaki Chicken & Rice - 2.5 servings
• Pasta Alfredo with Chicken - 2.5 servings
• Trail Treats Cookie Dough Bites - 2 servings
• Sea to Summit Alpha Light Long Spork

We’re an Austin-based company, and things around here are Texas-sized. With that in mind, we wanted to create an offering that reflected our roots. Enter The Kitchen Sink - we threw everything and then some at this one. HUB, RACK, ROLL, Tie-down Kit, stocked kits, unicorn tears, and a goatload of other goodies. Get some! Partner brands included in this bundle: MyMedic, UCO, Instafire, Solo Stove, HydraPak, Katadyn, NOCO, ReadyWise, Sea to Summit, Dizzy Pig



aving all the right answers in the field doesn’t make you a know-it-all; it makes you prepared. Know who else is prepared - Scouts. The Scout bundle has what you need when you need it. Now, earn that first aid merit badge. Partner brands included in this bundle: MyMedic

Looking to send that climb, bag another 14’er, or just not eat like a 12-year-old at basecamp? Well, we created this kit specifically for delivering optimum nutrition for all your high energy output endeavors. Put good in and get good out. Partner brands included in this KIT: Readywise, Sea to Summit

Dehydration is no joke. I mean we could make a joke here, but we’ll save you from drowning in our sophomoric humor just this one time. Ha. For real though, the Advanced Hydration KIT is the difference between having stories told about your misadventures into the desert and living to tell the tale yourself. Partner brands included in this KIT: HydraPak, Katadyn, Steripen, Endurolytes

Having all the right gear in one centralized place isn’t OCD; it’s smart. The Basecamp bundle is our take on that idea. Our most popular kits paired with your choice of HUB, RACK, and your essential gear for the outdoors, or an emergency. This one is ready for your basecamp, whether at your local peak or Everest. Partner brands included in this bundle: ReadyWise, Sea to Summit, HydraPak, Katadyn, NOCO, My Medic, UCO, Instafire, Solo Stove



We've teamed up with our friends from @bound.for.nowhere to build out The Overlander, the system that ensures you'll have everything you need next time you take the road less traveled.

Partner brands included in this bundle: MyMedic, NOCO, Katedyn, Sea To Summit 

The Weekend Warrior HUB system is geared for those who take advantage of every second of the weekend, from functional movement and fitness to the climbing wall. We’ve loaded this bundle with American-raised bison snacks from our friends at Froning Farms to fuel your workout, hike or climb. The included GOAT ROLL wraps loose items for rattle-free, easy organization. We’ve also included our First Aid kit, because we know first-hand that growth doesn’t come without a little pain. 

Partner brands included in this bundle: Froning Farms, MyMedic