Say goodbye to clutter and chaos with the HUB – a revolutionary gear storage and cooler system designed to meet the needs of adventurers, tailgaters, and weekend warriors. The HUB offers unmatched versatility, allowing you to stay organized, prepared, and ready for any outdoor challenge.
Revolutionary Design For High Performance Features
It’s time to ditch the cluttered vehicle, wasted space, and the nagging feeling that you've forgotten something crucial. The GOAT HUB combines gear organization and cooling in one seamless system, so you're prepared with quick, organized access to all your essentials.
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1. Commercial-Grade Cooling Performance:
Freeze Frame™ insulation technology redefines temperature control:
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All-weather performance for extreme heat or cold
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Extended cooling capacity for multi-day adventures
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Versatile: keeps cold things cold and hot things hot
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Superior insulation minimizes ice or heat loss
Experience climate-controlled confidence in every environment.
2. Four Easy-Grab Gear Cans:
Innovative storage meets unbeatable durability:
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NASA-grade polycarbonate construction
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Modular design for customized organization
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Clear housing for instant visibility
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Water and dust-resistant with easy-clean design
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Seamless integration with GOAT RACK and HUB
Stay organized and prepared for any adventure, big or small.
3. Detachable Quick-Stash Cargo Net:
Instant access meets secure storage:
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Rapid retrieval for frequently used items
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Flexible storage for oddly shaped gear
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Secure hold even in rough conditions
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Easy to detach and clean
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Versatile use on HUB 50 or standalone
Keep essential gear at your fingertips, always within reach.
4. Add-On Accessories:
Customize your HUB for any scenario:
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Tie-down kits for secure transport
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Cooler dividers and internal baskets for organization
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Cutting board insert for food prep
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Attachable bottle openers
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Solar charging lid for off-grid power
Adapt your GOAT HUB to meet any challenge head-on.
5. GOAT RACK System:
The ultimate home base for your gear:
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Holds up to eight GOAT CANs
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Rotomolded Hardcase™ construction
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Stable design with non-slip feet
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Portable for use at home or on-the-go
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Customizable arrangement for personalized organization
Transform your gear storage into a launchpad for adventure.
6. Pre-Packed Adventure Kits:
Expert-curated gear for instant readiness:
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Activity-specific designs for various scenarios
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Premium gear from trusted brand partners
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Perfectly sized for GOAT CANs
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Comprehensive packing eliminates guesswork
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Option to add a CAN for complete solutions
Focus on the adventure, not the prep work, with GOAT KITs
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“It’s a really great and American-made cooler, but it’s so much more than JUST a cooler. It’s a true home-to-field gear management system.”
chip wade
Fox & friends
gifts of the year
The premier compact gear storage and cooler system
FIT FOR YOUR LIFE
From grab-and-go missions to long weekend escapes, the HUB 50 is the right-sized system designed to go wherever – and whenever – you need it.
From day trips to picnics, the IC30 is your go-to for keeping drinks and snacks cold without the bulk, making it the perfect companion for any adventure.
From day trips to picnics, the IC30 is your go-to for keeping drinks and snacks cold without the bulk, making it the perfect companion for any adventure.
An 8-Slot CAN organizer for your gear shed or truck bed, the RACK organizes your gear in a centralized location so you can grab your CANs and be confident that you have the right gear for any activity.
An 8-Slot CAN organizer for your gear shed or truck bed, the RACK organizes your gear in a centralized location so you can grab your CANs and be confident that you have the right gear for any activity.
Bring the gear you need with can kits from our partners
Our field-proven supply KITs are packed with premium gear from GOAT’s partner brands to ensure that you have the right gear for your hunt, the boat, or any other adventure.
Check out some of our most popular kits
Fish + Seafood Flavors KIT
Mouthwatering spices that’ll kick any dish up a few notches.
Basic Hydration KIT
Stay hydrated without the worry of drinking some nasty bacteria.
Power Boost Sport KIT
For the times when you need that extra boost to get back home.
Basic Shelter KIT
Our Basic Shelter KIT will provide plenty of protection in an emergency.