The GOAT For Your G.O.A.T. (HUB 50)

Regular price $649.99
Shipping calculated at checkout.

Our HUB 50 is specially designed for the DIY Dad that is always on the go.  The HUB 50 will fit on your boat, in the back of your truck/SUV/car trunk, ATV/RTV, or on your back patio, and is light enough to move from location to location so that Dad can have access to his gear nearly anywhere he needs it.  It is customizable for any adventure with the ability to interchange gear in our durable, water-resistant CANs that can be filled with necessary gear for any activity.  The GOAT For Your G.O.A.T. System comes with two curated kits that can be slotted into our CANs - the Basic First Aid Kit (My Medic) and our Favorite Flavors Kit (Dizzy Pig + Others).


Perfect for the weekend warrior, we've got you covered this Father's Day (along with every other day of the year) with this specially curated bundle for the Dad who has it all. A tie, maybe some new socks? C'mon - you can do better than that. He's been the G.O.A.T. for years and now it's time for him to own one for himself.


Partner brands included in this bundle: MyMedic, Dizzy Pig, Twang, Tabasco, Cholula, Pendery

This Bundle Includes:

  • The HUB 50
  • Basic First Aid Kit (with CAN)
  • Favorite Flavors Kit (with CAN)
  • Two (2) Empty CANs

Dimensions at Base: 14.27" x 28.54"

Overall Dimensions : 17.29" x 30.86" x 17.49" (tall)

Top of inside : 15.4”x 13.4”

Inside: 13.25” Deep

Weight:  25lbs

Capacity: 38 Quarts 40 Beers + Ice

Interior (L×W×D)

23.6 x 12.15 x 13.01 in

59.9 x 30.9 x 36.3 cm

Exterior (L×W×D)

36.83 x 23.14 x 17.89 in

93.5 x 58.8 x 45.4 cm

62.29QT (58.95 liters)
Internal Volume
2.08 ft³ (0.059 m³)
Insulation Thickness
2.0" (5.08 cm)
42.2 lbs (19.8 kg)


We partnered with premium brands to develop hand-picked bundles for the HUB 70, RACK, or CAN that are ready for anything—from backcountry stalks to hard days on the ranch to backyard barbecues. Below are just a few on offer.

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